With Valentine’s day just around the corner, stores, social media and conversations are overflowing with all things pink and red, flowers, hearts and fluffy teddy bears. But we all know there’s nothing more swoon worthy than a romantic dinner with that special someone.
According to a recent survey, Aussies spent $415 million on Valentine’s Day last year. That’s a whole lotta love and potential revenue!
Restaurants, if you haven’t already embraced your inner cupid, it’s time to switch into romance mode, there’s never been a better time to woo your customers with your latest offering.
To help you get started, here’s our favourite Now Book It tips to create a Valentines dinner event that your customers will fall in love with:
Use your customer data and create the perfect event to invite your customers to. Sharing a meal together is an ideal way to celebrate the special occasion.
Create a Valentine themed dinner experience for the lovebirds to share. Ask the kitchen to create special menus items with shades of pink, ruby red, raspberries, dark chocolate and anything with a touch of romance. Don’t forget to spice things up with some chillis if you’re game!
Don’t forget when you’ve set up your event in the system, it creates a unique URL link to take your customers directly to your valentine’s event. You can add this to your EDM’s, Websites, socials and standard Now Book It messaging and emails.
What’s Valentine Day without a single red rose to set the scene. Use the upsell feature to allow customers to have a rose delivered to the table, pink champagne on arrival, oysters, or a touch of romantic table theming. Valentine’s Day is a great opportunity to increase your spend, whilst at the same time, offering unforgettable experiences to your guests.
Finally, don’t forget to promote your special event through your socials and invite your guests to share their special experience afterwards.